Karon Cannon

Strategy for brands and beyond

About Me:

Hey, I’m Karon (“Kay-Ron” not “Karen”).

I’m a creative strategist with global experience working across communities in North America, Europe, and Latin America.

I’ve worked with agencies, publishers, and developers including Meta, PlayStation, 2K, Snapchat, Google, and The Pokémon Company.

Some things I do:

Alone or with a team, here are some things I can lead, augment, or adjust:

The Briefs, Baby

Briefs for evergreen, campaign, and original content. I can make them short to get to creative thinking or more robust for cross-functional teams.

Insights to Make Moves

Beyond just giving a data point, I strive to bring insights that are both agreeable and actionable.

The Who & Why

Developing fully fleshed-out audiences and personas based on equal parts experience and research.

Concepts, CONCEPTS!!!

Sometimes we don’t want the full history of advertising, we just want to get to the work. I can jump in there as well.

Content Copy & Community Management

I can be in the comments, keeping the folks engaged while also making social a tool for feedback.

Client Presentations

I have years of experience pitching and proposing concepts to my cat, and also actual clients. Very familiar with wins and losses with both.

Project Highlights

A quick overview of some recent projects in Gaming, Tech, and Social. Most recently, these focus on work in the XR (extended reality: augmented, mixed, and virtual reality) spaces.

Meta Quest

Social Strategy for the launch of the Meta Quest 3 headset and TikTok channel for Meta Quest

Asgard’s Wrath 2

Launch for Meta Quest’s first AAA Action RPG in virtual reality.

Snapchat

Concepting Virtual, Augmented, and Mixed Reality experiences for brands in gaming, tech, and telco.

“He’s a creative thinker with the ability to give a voice to the people, places, and things not in the room. Also, where’s the wet food?”

Korra

My cat

Get In Touch!

Any questions or just want to chat? I can be reached at karonvector@gmail.com